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From impactful research to sustainable innovations for subsistence marketplaces

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Title: From impactful research to sustainable innovations for subsistence marketplaces
Author(s): Nakata, Cheryl; Viswanathan, Madhubalan
Subject(s): Subsistence marketplaces Bottom of the Pyramid Sustainable innovations
Abstract: This special issue on sustainable innovation for subsistence marketplaces results from the Third Subsistence Marketplaces Conference organized by the University of Illinois, Urbana-Champaign and the University of Illinois, Chicago in July 2010. The conference brought together researchers, managers, government officials, and nonprofit directors for lively exchanges on how to better serve, understand, and innovate in sustainable ways for bottom of the pyramid markets. Some of the papers from that conference are presented here, building on prior conferences and adding to a growing body of knowledge about these dynamic and complex markets. Topics range from entrepreneurship and strategic alliances to consumer literacy and new product development. As this special issue brings new insights on subsistence marketplaces, the hope is that all who live in these geographies will see the promise of economic inclusiveness and quality of life realized.
Issue Date: 2012-12
Publisher: Elsevier
Citation Info: Nakata C, Viswanathan M. From impactful research to sustainable innovations for subsistence marketplaces. Journal of Business Research. Dec 2012;65(12):1655-1657. DOI: 10.1016/j.jbusres.2012.02.005
Type: Article
Description: NOTICE: This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, [Vol 65, Issue 12, 2012] DOI: 10.1016/j.jbusres.2012.02.005
ISSN: 0148-2963
Date Available in INDIGO: 2013-12-12

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